Job Description

THE COMPANY

We’re rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.

Career.io is dedicated to creating a better landscape for job seekers everywhere. Through our community of career experts and data insights, we empower professionals to take control of their careers, tell the best version of their career stories, and reach their full potential. 

We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.

THE ROLE

We’re looking for a Website Experience, Brand & Growth Director to own the full web ecosystem across multiple brands and drive how our products show up digitally. This person will define and maintain our brand and product storytelling on-site, shape user experience across funnels, and partner across marketing, product, and development to accelerate acquisition, conversion, and engagement.

This role is both strategic and hands-on — ideal for someone who can set the vision for website experience and positioning while also rolling up their sleeves to execute, test, and optimize.

This is a 100% remote/work-from-home position.

THE KEY RESPONSIBILITIES

Website Ownership & Optimization

• Serve as the end-to-end owner of websites across our portfolio — experience, structure, performance, and storytelling.
  
   
• Build and refine landing pages, product pages in partnership with design, UX/UI, and development.
  
   
• Lead the CRO roadmap, including hypothesis generation, A/B testing, and rapid experimentation.
  
   
• Own the user experience: navigation, content hierarchy, page flow, and interaction design.
  
   
• Maintain consistent branding, voice, messaging, and design across all digital properties.
  
   

Brand, Messaging & Positioning

• Define and refine how each brand and product is positioned on the website.
  
   
• Lead on-site narrative development: value propositions, product storytelling, visual hierarchy.
  
   
• Partner with copywriting and creative to elevate brand expression on key pages.
  
   
• Ensure every digital surface reinforces our brand identity and business goals.
  
   

Acquisition, Funnels & Growth

• Partner closely with paid media teams to improve landing page performance and conversion rates.
  
   
• Develop segmented user journeys for organic, paid, and referral traffic.
  
   
• Use analytics and behavioral insights to identify growth opportunities across funnels.
  
   
• Collaborate with product to optimize onboarding and engagement flows.
  
   

Cross-Functional Leadership

• Serve as the connective tissue between marketing, product, creative, analytics, and development.
  
   
• Translate brand and business objectives into clear web strategy and implementation plans.
  
   
• Lead creative and UX reviews to ensure every deliverable aligns with brand and conversion goals.
  
   
• Advocate for user-centered design and data-informed decision making across teams.
  
   

THE MUST-HAVES

• 6–10 years of experience in digital marketing, website experience, growth marketing, or related roles.
  
   
• Proven ownership of large or multi-brand websites, including UX, CRO, and creative direction.
  
   
• Strong understanding of brand strategy and the ability to translate positioning into digital experiences.
  
   
• Hands-on CMS experience (Contentful or similar) and comfort working with design/dev teams.
  
   
• Deep knowledge of SEO, CRO frameworks, analytics platforms (Mixpanel, GA4, Hotjar, etc.).
  
   
• Strong ability to write or guide high-quality messaging and page-level copy.
  
   
• Excellent cross-functional communication — fluent speaking “creative,” “marketing,” and “product.”

THE NICE-TO-HAVES

 

• Experience with A/B testing tools, UX/UI principles, or light front-end editing.

At Career.io, we believe that diversity in thought and cultural background leads to better teams and stronger companies. We seek talented, qualified employees, regardless of race, color, sex/gender (including pregnancy, gender identity, and gender expression), national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Career.io is proud to be an Equal Employment Opportunity Employer.

Come join our team. Together, we’ll help others tell their career stories and land their dream jobs.

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